Insights
Navigating the waves: The cyclical nature of real estate and marketing
The commercial real estate market is a perpetual ebb and flow of highs and lows, and any player can attest to its cyclical nature. As the market oscillates, real estate professiona
Improve your commercial real estate marketing using data
In times of market uncertainty, data-driven decision-making isn’t just a luxury—it’s a necessity. By leveraging data analytics, you can uncover market trends, measure
A Commercial Real Estate Super Power: Content Marketing
In today’s digital landscape, content marketing has emerged as a superpower among marketing strategies across all industries. Its primary objective is to provide valuable informa
CHATGPT: Your New Best Friend
In today’s highly competitive commercial real estate industry, companies are constantly seeking ways to stand out in the crowded marketplace. With the growing importance of a
Marketing trends in a period of uncertainty
America is holding on tight for a year of unpredictable change. Market uncertainty, global events and political shifts could influence the commercial real estate industry dramatica
Do I really need to invest in marketing?
I’m closely acquainted with a commercial real estate executive who’s well known in the industry. He’s a success. He’s been in the business for more than 30 years and genera
Can legacy firms adapt to a new age?
This past month, residential real estate mogul and reality TV star, Ryan Serhant debated Douglas Elliman’s CEO Scott Durkin and Brown Harris Stevens’ CEO Bess Freedman at a maj
Organic social versus paid social? Do I need to drop extra bucks for likes?
Social media marketing, particularly real estate marketing, has evolved drastically over the past few years. Rather than solely focusing on engagement, social media can help you ac
Wake up! It’s 2022!
You can’t go through an (almost) two-year global pandemic and not expect some things to change. For the real estate industry, as the market fluctuates, marketing constantly e
