Insights
The CRE content gap: Why owners and brokers need better digital narratives in 2026 – by Kimberly Zar Bloorian
As we head into 2026, one thing is clear: deals aren’t won by who has the best asset; they’re won by who presents it best. Yet many owners, operators, and brokers are entering
Why reels, stories, and shorts work for CRE (and how to use them)
Let’s be real: if you’re still only posting photos of properties, you’re missing out. Reels, Stories, and Shorts are where attention lives, and in commercial real estate, att
Turning Clicks into Clients: How a Strong Brand Supercharges Your CRE Website’s Lead Generation
In today’s competitive commercial real estate market, your website is more than just a digital business card — it’s your 24/7 sales engine. A strategically branded and optimi
Embracing Tech: How Virtual Tours, AI, and AR are Shaking Up Commercial Real Estate
Virtual tours have gone from being a cool novelty to an absolute must-have in commercial real estate marketing, thanks to tech advancements and the pandemic. They’re now esse
Navigating the waves: The cyclical nature of real estate and marketing
The commercial real estate market is a perpetual ebb and flow of highs and lows, and any player can attest to its cyclical nature. As the market oscillates, real estate professiona
Improve your commercial real estate marketing using data
In times of market uncertainty, data-driven decision-making isn’t just a luxury—it’s a necessity. By leveraging data analytics, you can uncover market trends, measure
A Commercial Real Estate Super Power: Content Marketing
In today’s digital landscape, content marketing has emerged as a superpower among marketing strategies across all industries. Its primary objective is to provide valuable informa
CHATGPT: Your New Best Friend
In today’s highly competitive commercial real estate industry, companies are constantly seeking ways to stand out in the crowded marketplace. With the growing importance of a
Marketing trends in a period of uncertainty
America is holding on tight for a year of unpredictable change. Market uncertainty, global events and political shifts could influence the commercial real estate industry dramatica