Insights
CHATGPT: Your New Best Friend
In today’s highly competitive commercial real estate industry, companies are constantly seeking ways to stand out in the crowded marketplace. With the growing importance of a
Marketing trends in a period of uncertainty
America is holding on tight for a year of unpredictable change. Market uncertainty, global events and political shifts could influence the commercial real estate industry dramatica
Do I really need to invest in marketing?
I’m closely acquainted with a commercial real estate executive who’s well known in the industry. He’s a success. He’s been in the business for more than 30 years and genera
Can legacy firms adapt to a new age?
This past month, residential real estate mogul and reality TV star, Ryan Serhant debated Douglas Elliman’s CEO Scott Durkin and Brown Harris Stevens’ CEO Bess Freedman at a maj
Organic social versus paid social? Do I need to drop extra bucks for likes?
Social media marketing, particularly real estate marketing, has evolved drastically over the past few years. Rather than solely focusing on engagement, social media can help you ac
Wake up! It’s 2022!
You can’t go through an (almost) two-year global pandemic and not expect some things to change. For the real estate industry, as the market fluctuates, marketing constantly e
Email marketing: A tried-and-true tool
Thanks to email, we can do business with people in any market in just a matter of seconds. With more than 3.9 billion email addresses worldwide, real estate companies have masses o
Building a Great Social Media Strategy
Keeping a low profile and staying under the radar is no longer an option in the New York-area commercial real estate industry. If you’re aiming to be a leader in the space, you n
Top 3 digital marketing strategies for 2021
In the past year, the Coronavirus pandemic has taken the real estate industry for a wild ride. But from a digital marketing standpoint, what has changed and what will the rest of 2
